MY MOST POPULAR POST! - http://makemoneyonline2003.blogspot.co.uk/2013/11/inboxpounds.html
1. Make the offer match the medium
I’m starting with this because it seems the most obvious to me—yet almost no one I know of does it. Not even top email marketing experts.
Making the offer match the medium simply means that if you’re asking for someone’s email address, it should be because you need it to deliver what you’re offering.
2. Offer less than you think you should
Speaking of unread documents, there’s a lot of talk from the dimmer areas of the internet marketing world about “moving the free line”—giving away more and more free content to “build value”.
This is the opposite of what you should be doing, especially at the opt-in stage—because your prospect will only get value if he can absorb, retain, and use what you’re offering.
3. Reduce form fields
. Reduce form fields
The only thing you need to send your prospect anything by email…is his email address.
Yet nearly every opt-in form in the world at least asks for my name as well. Sometimes only my first name; sometimes my last name too. That’s often not all. What do my occupation or company name or physical address or (heaven forbid you use it) my phone number have to do with sending me some small nugget of goodness via email?
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